Digital Marketing for Oral and Maxillofacial Surgeon

In the current scene, there is an obvious link between digital advertising and health care. Digital marketing has become an important tool for doctors and surgeons, including those who specialize in oral and maxillofacial surgery. The digital platform serves as a key instrument for informing patients about particular services and facilitating they get the best possible care at the optimal time.

Why is digital marketing important for oral and maxillofacial surgeons?

Oral and maxillofacial surgery is a highly complex and specialized medical field. These surgeons are skilled in solving problems related to the bones of the mouth, teeth, jaw and neck. But many patients do not know about the need for this particular service or fail to reach the right doctor in time. With the help of digital marketing, surgeons can make patients aware of their services, share their expertise and successful treatment experiences, and gain patient trust.

The Benefits of Digital Marketing:

• Website Creation and SEO: An expert oral and maxillofacial surgeon needs to establish a website where his/her skills and services will be represented. The need for surgery, treatment procedures, oral and oral cancer-related health tips, experience, and expertise of the respective surgeons, et cetera, may be included in the website contents. Those contracts can be more useful to the patents. Surgeon can rank the website through SEO (search engine optimization) so that respective website can get better traffic and perform better in SERP (search engine results page). As a result, patients can easily find the surgeon at any time by searching.

• Social Media Marketing: Nowadays, it is simple to connect and interact with patients directly through various social media platforms, such as Facebook, LinkedIn, Instagram, YouTube Community Posts, etc. Doctors or surgeons can share educational posts, health tips, and patient recovery stories on these platforms. Currently, it is critical and feasible to increase patient awareness by sharing video content.

• Paid Advertising: Apart from the organic marketing, paid campaigns can be run to get more impressions, reach, and engagements. There are many advertising platforms, but at the beginning, Facebook Ads and Google Ads can be used for it. By these paid ads, it is possible to target those patients who are actively searching for some specific keywords (for Google ads), such as "best oral surgeon in Dhaka, Bangladesh" or "top maxillofacial treatment in Dhaka, Bangladesh," and for the Facebook ads, it can be tag them by behavior or demography options, which are available in Facebook Ads Manager.

• Email marketing: A doctor or surgeon may collect information about his or her patients, such as their phone number and email address. After that, he/she may contact existing patients on a regular basis and share updated information, services, offers, treatments, etc. by email marketing. They may also provide follow-up emails, post-op services, and billing information. There are so many emails marketing tools, and Mailchimp is one of them.

• Testimonials: Doctors can request to the patients (after taking treatment or services) to give a good or positive review on digital platforms, which helps a lot to build trust in new patients. Having favorable feedback on Google My Business or other review sites can attract new patients to your practice.

How to Improve Digital Marketing Strategies:

• Blogging and content marketing: Through blog posts, it is possible to answer patients' questions and increase medical knowledge. To earn trust from the patients, it is a great way to give them the informative information they need, and it also reveals doctors’ expertise.

• Video Marketing: Create video contents (reels, shorts) about treatment procedures, patient experiences, and the importance of surgery that can be shared on Facebook, YouTube or other social media platforms.

• Online Consultation Services: Sometimes doctors can keep the option of video consultation. Many patients prefer to consult with a doctor virtually, or they live far away from the doctor's chamber, so the doctor can introduce this option to them. A virtual consultation system can be accessible and affordable for patients.

Digital marketing can be a convenient way for oral and maxillofacial surgeons to spread their services and expertise not only nationally but also globally. Applying the proper strategy and right techniques can make a doctor's practice more effective and successful. Digital marketing is not just an opportunity; it is a necessity.